Get those clients via the web
The web allows you to market your services
very effectively without even your presence for twenty-four hours a
day, attracting more clients for less effort and expense.
Clients have to know whatís special about
you to choose you over your competitors Ė and if they can get to
know and trust you first, theyíll come to you even if it means
travelling much further. A skilful website, put together with
integrity, will build that trust and turn your visitors into
The web offers so many opportunities that
itís very easy to get lost amongst them and miss that vital
connection with your future clients. An effective strategy is
essential to finding your way. To develop this you need to :-
what specifically you will offer
Most markets are very crowded and I encourage
people not to compete but to differentiate, to emphasise what is
special about their services. Specialisation pays above all else.
Web clients are choosier than average and usually search for
exactly what they want.
Clarify who your clients are
To best reach and interest your clients, you
need to know them in detail. The service you offer partly defines
them but you need to refine this, bearing in mind that clients
prefer someone who has experience with people like them, resolving
their specific issue, in their exact situation. Again, I encourage
people to be specific, to choose who they most want to work with
and focus on that group.
Review whatís available
A sound knowledge of what works on the web,
the pluses and minuses of the various options, is an enormous
advantage. Find out too what others in your line are doing Ė but
resist copying! (Even if itís working for them.) For web success
itís vital to stand out, to offer your own unique approach. Look
too at your own resources, strengths and preferences. You may want
to hire expert help to pull it all together but the vision has to
come from you.
Clarify everything that needs to be done
A successful website that brings lots of
clients needs supports including the building of credibility and
appropriate publicity. You need, too, to refine your efforts,
homing in on what works best for you to bring more and more
All the above takes careful thought and
sometimes research of the web. Alternatively, coaching is an
outstandingly cost-effective way to web success. Drawing on my
years of experience and knowledge of attracting clients via the
web, I can coach you smoothly through to getting those clients.